Featuring booties, pumps and flats with bow-tie and heart-shaped cut-outs, the Minna Parikka SS10 Shoe Collection was undoubtedly created for those die-hard girlie-girls.
The hues featured in the collection range from bubblegum pink to sunshine yellow to baby blue. The Minna Parikka SS10 Shoe Collection has just about everything to make a girl swoon and squeal with desire. Be sure to check out the gallery for more coveted shoe designs.
Implications - With so many dark styles emerging each day, consumers are looking for softer styles. Products that feature a subtler aesthetic are appealing to those who want to stay classic with their looks. In order to gain more popularity, a company could hone in on this desire from customers who desire this in their purchases.
What's Driving This Trend
- Girly Shoe Fashion
- The Minna Parikka SS10 Shoe Collection features shoes with bow-tie and heart-shaped cut-outs, in soft pastel hues, catering to the girly-girl fashion trend.
- Subtle Aesthetics
- Consumers are seeking products with more subtle aesthetics, providing a disruption opportunity in the fashion and beauty industry.
- Soft Fashion Palettes
- The use of soft pastel colors, as seen in the Minna Parikka SS10 Shoe Collection, presents an opportunity for fashion designers to introduce soft fashion palettes in their designs.
Who This Affects Most
- Fashion Industry
- The Minna Parikka SS10 Shoe Collection and its girly-girl style present opportunities for fashion brands to expand offerings or cater to a new market.
- Beauty Industry
- The trend of subtle aesthetics seen in the Minna Parikka SS10 Shoe Collection presents opportunities for beauty brands to introduce gentle and natural products for skincare and make-up.
- Retail Industry
- The demand for softer aesthetics and pastel hues in fashion can create opportunities for retailers to showcase and sell products from smaller, independent brands catering to that aesthetic.
