Stockholm-based fashion label Our Legacy WORK SHOP has announced the launch of its newest collection titled 'Mind on the Run.' As its name suggests, the new collection focuses both thematically and functionally on the activity of running.
In addition, it makes use of high-tech fabrics manufactured by MAJO TECH, a leading textile firm that specializes in premium technical materials. As a result, the collection utilizes materials such as ripstop nylon, featherweight shells, and AuraLite technical fabrics, which have built-in moisture-wicking technology.
“Running makes the mind roam free, it liberates thinking, the same way that music does at times. A short lunch run, or longer morning miles, you never know what will come to you. I wanted to do pieces in boxy Our Legacy silhouettes created with all types of running in mind, but versatile enough to wear for any training," said Jockum Hallin, the Creative Director of Our Legacy WORK SHOP.
Image Credit: Our Legacy Workshop
What Makes This Trend Stand Out
- High-tech Fabrics
- The use of MAJO TECH’s advanced technical materials presents opportunities for other fashion lines to incorporate functional features into their designs, disrupting traditional materials.
- Athletic-themed Collections
- Integrating a sport or activity theme into a fashion line can attract a wider audience, resulting in more sales and brand awareness.
- Versatile Active Wear
- Creating active wear that is not only functional for specific activities, but also versatile in style and design can increase sales for individuals who may wear the apparel in various settings.
Sectors Adopting This
- Textile Manufacturing
- Other textile manufacturers can explore the use of moisture-wicking and advanced technical fabrics to expand offerings and capture the growing market for high-performance apparel.
- Retail Fashion
- Fashion designers and retailers can incorporate athletic themes into their collections to increase brand awareness and appeal to a wider audience.
- Athletic Equipment
- Producers of athletic equipment can leverage the rising demand for high-performance apparel by partnering with fashion companies, offering specialized products that cater to this market.
