Pension-Like Insurance Providers

Micruity Leverages Technology to Optimize Retirement Savings

Micruity, a new insurance provider recognized as being one of five 'Startups to Watch' by InsurTech North, set itself apart with cutting-edge technology that enhances retirement planning to create robust products. The company leverages multiple life insurers and asset managers to provider pension-like products without funding obligations. Moreover, thanks to its automation, there are no administrative hassles making the process user-friendly and efficient.

Micruity targets registered defined contribution plans in Canada and 401 (K0 retirement savings plans in the United States and was born from a need to mitigate the investment risk for employees who do not actively manage their retirement savings. “When somebody is enrolled in a plan and doesn’t make a selection, we want to be that default option. Ideally, a fund that de-risks you as you approach retirement so that you are not sitting on 100% equities and the market crashes when you are 64 years old,” says Trevor Gary, founder and CEO of Micruity.

Enhanced Retirement Planning
Micruity's use of cutting-edge technology enhances retirement planning to create robust products.
Pension-like Insurance Products
Micruity offers pension-like products without funding obligations by leveraging multiple life insurers and asset managers.
User-friendly Automation
Micruity's automation eliminates administrative hassles, making the retirement planning process user-friendly and efficient.

Sectors Adopting This

Insurtech
Micruity's disruptive innovation in retirement planning aligns with the growing trends in the InsurTech industry.
Financial Services
Micruity's pension-like insurance products present disruptive opportunities within the financial services industry.
Retirement Planning
Micruity's technology-driven approach to retirement planning represents a disruptive innovation within the retirement planning industry.
SCORE
2.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial
  • Gen X (primary audience)
POPULARITY
Popularity 30%
Activity 32%
Freshness 9%

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