It seems logical for a Mickey Mouse bag to be made affordable as cartoons tend to target younger crowds. Gucci, however, has other plans for its Spring/Summer 2018 collection.
We are seeing cartoons to move into the sphere of luxury fashion as consumers are beginning to feel pangs of nostalgia. Moreover, the playful aesthetic of Disney characters definitely makes for an agreeable detail to sophisticated ready-to-wear ensembles. The Mickey Mouse bag is an extension of this movement. The product is made in collaboration with the fantastical cartoon house. Disney and Gucci tapped 3D-printing technology. Consumers have the option to choose between two iterations of the product — a classic painted one or a "raw, unpainted variant" which gives room for customization.