Scuba Summer Collections

The Michael Kors Resort 2012 Collection is Quirky and Fun

When you catch a glimpse of the Michael Kors Resort 2012 collection, it's hard not to be a bit baffled at the eccentric design concepts that are certainly unlike any we have seen from the designer before. Described by Fashionista under the headline "Jackie O Goes Surfing," the collection is a mix between upscale resort chic and daytime scuba gear.

Neon colors, bold animal prints and strange cuts are at the core of this collection. The Kors woman bold enough to rock it will certainly not go unnoticed! The wetsuit-like mini dresses are perfect for a day at the beach, while the blazers, pantsuits and overcoats are great for a breezy walk along the boardwalk at night!

Quirky Design Concepts
Disruptive innovation opportunities may arise by incorporating eccentric design concepts into traditional fashion lines.
Mixing Upscale Resort Chic with Scuba Gear
Exploring the combination of upscale resort fashion with scuba gear can lead to transformative designs and exciting new trends.
Bold Colors and Animal Prints
There is potential for disruption in the fashion industry by embracing bold colors and animal prints in unexpected ways.

Who This Affects Most

Fashion
Fashion brands can consider incorporating eccentric design concepts to create unique collections and attract attention in the market.
Resort Wear
The resort wear industry can explore the fusion of upscale chic with scuba gear to offer trendy and versatile clothing options.
Beachwear
The beachwear industry has an opportunity to experiment with wetsuit-inspired mini dresses and unconventional cuts to bring a new level of excitement to beach fashion.
SCORE
3.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 69%
Activity 15%
Freshness 8%

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