The GANT by Michael Bastian SS 2012 Editorial is 60s-Inspired

 - Mar 13, 2012
References: us.gant &
The Michael Bastian SS 2012 lookbook is a cheery step into the past, inspired by 60s fashion. The relaxed style is exhibited with loose, cropped fits and vintage colors. Also featured is a slew of retro patterns, such as palm trees and turtles. The shoot is set up to resemble scenes from a sitcom, following a nuclear family through their day. The family dynamic is narrative and engaging. The artistic direction of the shoot allows for the viewer to immediately connect with the family's members.

The Michael Bastian SS 2012 collection was designed for GANT. The New England-inspired company prides itself in its all-American influences. The sitcom scene is an interesting choice for the brand, as it seems to be more satirical towards American culture than celebratory of it.