The new M.I.A x Versus Versace collaboration is launching October 16th. The provocative rap artist is putting her design hat on for the more affordable Versace line. M.I.A. drew inspiration from the counterfeit Versace items she observed in London’s bazaars as a youth.
M.I.A and her friends will star in a GIF-formatted campaign that feature them wearing the clothes – which feature a bastardization of the Versace logo in classic bootleg style on jersey dress, silk-screened shirts and military jackets - in various marketplaces throughout London shot by Jaime Martinez.
Of the collection, M.I.A. says, “Versace designs have always been bootlegged, now it’s Versace bootlegging the bootleg for the bootleggers to bootleg the bootleg. This is to keep that cycle going.” Donatella Versace also spoke out about embracing street style and music counter-culture.