7 Diamonds uses this season to show their California style in a much more rugged fashion for its Fall / Winter 2013 Campaign Lookbook.
With a mix of leather jackets, coats and their well-known shirts, the line took to the mountains for the shoot, which seems to be the perfect place to set the tone for the new campaign. For this campaign, models Ciao Cesar, Mitch King, Chris Brown and Alex Gasperetti were chosen to show their feel and fit of the season.
Adding cool backgrounds of mountains, lakes, forest and motorcycles really completed this manly menswear campaign. While every season the line seems to go the extra mile to make its campaigns concurrently better, you may want to take a trip to the wilderness and view these great pictures.
Learn more about the brand at 7diamonds.com.