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Heavyweight Literature

The 65-Pound "Earth" Atlas

— November 3, 2008 — Unique
Weighing in at over 65 pounds, "Earth" is the world's largest atlas ever published. The big book from Millenium House is almost 2' tall, making it a true coffee table book. It is so big you could actually make it into a piece of furniture. Its massive size will undoubtedly make it hard to find a bookshelf large enough to hold, so plan ahead for this volume.

The 576 page atlas has 160 pages of maps, some which fold out to 4’ x 6’. "Earth" will only be published in an exclusive run of 3,000 copies and will cost over $3,000. A "Gold Earth" edition will also be available with gold leather, gilding and gold-plated corners.
Trend Themes
1. Giant Atlas - Opportunity for creating unique and immersive reading experiences by publishing large-scale atlases.
2. Exclusive Limited Editions - Opportunity to cater to high-end consumers by releasing limited edition versions of products.
3. Functional Furniture - Opportunity to design furniture that integrates with oversized books, such as atlas-inspired coffee tables.
Industry Implications
1. Publishing - The publishing industry can explore the market demand for oversized atlases and limited edition books.
2. Luxury Goods - The luxury goods industry can tap into the high-end market by producing exclusive and extravagant editions of products.
3. Furniture - The furniture industry can create innovative designs that incorporate oversized books as functional and decorative elements.
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