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McQ x Puma Unveiled a F/W Collection with an Artful Video Lookbook

 - Aug 24, 2015
References: hypebeast & hypebeast
The McQ x PUMA F/W '15 Collection is finally here to ring in the colder season. Playing on futuristic appeal, the brands have treated its followers with a contemporary video lookbook.

The McQ x PUMA F/W '15 collection uses some of PUMA's most iconic silhouettes juxtaposed with the eccentric Alexander McQueen look. The avant-garde styles are shown in the video on a male and female model who seem to be moving in slow motion in front of a flashing light. The models are set against a white backdrop and their faces are never seen. This allows viewers to get a better look at pieces like the Lace Disc and Disc Blaze sneakers.

The McQ x PUMA F/W '15 collection is now available in stores at PUMA stockists worldwide.