McQ x Puma Unveiled a F/W Collection with an Artful Video Lookbook
Malika Renee Butss — August 24, 2015 — Fashion
The McQ x PUMA F/W '15 Collection is finally here to ring in the colder season. Playing on futuristic appeal, the brands have treated its followers with a contemporary video lookbook.
The McQ x PUMA F/W '15 collection uses some of PUMA's most iconic silhouettes juxtaposed with the eccentric Alexander McQueen look. The avant-garde styles are shown in the video on a male and female model who seem to be moving in slow motion in front of a flashing light. The models are set against a white backdrop and their faces are never seen. This allows viewers to get a better look at pieces like the Lace Disc and Disc Blaze sneakers.
The McQ x PUMA F/W '15 collection is now available in stores at PUMA stockists worldwide.
The McQ x PUMA F/W '15 collection uses some of PUMA's most iconic silhouettes juxtaposed with the eccentric Alexander McQueen look. The avant-garde styles are shown in the video on a male and female model who seem to be moving in slow motion in front of a flashing light. The models are set against a white backdrop and their faces are never seen. This allows viewers to get a better look at pieces like the Lace Disc and Disc Blaze sneakers.
The McQ x PUMA F/W '15 collection is now available in stores at PUMA stockists worldwide.
Trend Themes
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Futuristic Fashion Films — Opportunity to create video lookbooks that showcase avant-garde styles in a visually captivating way
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Iconic Silhouette Mash-ups — Incorporating unique elements from different brands' iconic silhouettes to create innovative and exclusive collections
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Faceless Fashion Models — Using anonymous models in marketing materials to shift focus onto the products themselves
Industry Implications
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Fashion — Fashion brands can leverage video lookbooks to engage their audience and showcase their unique designs
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Footwear — Footwear companies can collaborate with fashion brands to create innovative collections that combine iconic silhouettes
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Marketing and Advertising — Marketing agencies can explore creative ways to promote fashion brands by using unconventional models and visuals
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