The recently released lookbook for the Mark McNairy New Amsterdam SS12 Collection for men is bursting with promising head-turning fashions. The designer traded in his shoe fetish to have a go at creating clothing for men. The collection is anything but ordinary and offers a wide range of both bold and versatile fashions.
The Mark McNairy New Amsterdam SS12 Collection embodies an eccentric version of schoolboy fashions. The collection offers a wide range of printed blazers, pants, shorts and backpacks in leopard, zebra, floral and vibrant neon hues. The collection is extremely edgy and will certainly turn heads during next year's warm weather season.
Implications - Businesses that transform a traditional or classic style to embrace modern or contemporary qualities will fare very well in today's industry. Consumers will flock to conventional looks that have been infused with edgy and hip elements.
Key Themes Behind This Trend
- Eccentric Schoolboy Fashions
- Opportunity for fashion brands to create bold and vibrant clothing collections inspired by schoolboy aesthetics.
- Printed Blazers and Pants
- Disruption potential for the fashion industry by incorporating unique prints and patterns into traditional attire.
- Versatile and Edgy Accessories
- Potential for accessory brands to design versatile and edgy backpacks that stand out in the market.
Where This Applies
- Fashion
- Fashion brands can capitalize on the trend of eccentric graphic get-ups by creating innovative designs and collections inspired by schoolboy aesthetics.
- Retail
- Retailers have an opportunity to offer a wide range of printed blazers, pants, shorts, and backpacks to cater to the demand of consumers seeking bold and vibrant fashion choices.
- Accessories
- Accessory brands can disrupt the market by designing versatile and edgy backpacks that complement the eccentric graphic get-up trend.
