The Marimo Hsiang Fall/Winter 2012 menswear collection is featured in a futuristic lookbook starring Chinese model Jerry Fu. The dark and dramatic advertorial spread is lensed by photographer Yu Cong who captures the brand’s bright color combinations, modern silhouettes and digitally patterned textiles.
Inspired by sportswear, this versatile collection fuses comfort and durability along with a boldly visual aesthetic. From impeccably tailored cuts to exaggerated accent details including cutouts and shaped shoulders, the Marimo Hsiang Fall/Winter 2012 catalogue is edgy and unexpected.
A contemporary take on multifunctional outerwear, this collection embraces eccentric design details while maintaining a casual and sporty feel to its garments. The menswear line looks to the future, gaining inspiration from sci-fi references and exhibiting pieces designed to showcase innovative textiles, vivid prints and forward-thinking silhouettes.
What's Driving This Trend
- Digitally Patterned Textiles
- Opportunity for disruptive innovation: Develop advanced digital printing techniques for textiles to create intricate and unique patterns.
- Exaggerated Accent Details
- Opportunity for disruptive innovation: Introduce novel accent details in menswear designs, such as unconventional cutouts and exaggerated shoulders.
- Multifunctional Outerwear
- Opportunity for disruptive innovation: Create versatile outerwear that combines functionality with eccentric design elements, catering to the modern consumer's needs.
Who This Affects Most
- Textile Printing
- Opportunity for disruptive innovation: Explore advancements in digital printing technologies for textiles, revolutionizing the industry with intricate and high-quality patterns.
- Menswear Fashion
- Opportunity for disruptive innovation: Push the boundaries of traditional menswear by incorporating bold and unconventional design elements, capturing the attention of style-conscious consumers.
- Outerwear Manufacturing
- Opportunity for disruptive innovation: Combine functionality and eccentricity in outerwear designs, offering consumers multifunctional garments that stand out in the market.
