Off-Kilter Feminine Fashion

The Marie Claire Italia 'Daylight' Photoshoot Stars Colinne Michaelis

The Marie Claire Italia 'Daylight' editorial is aptly named. As much as people will be enamored with the fashion showcased throughout, it is the lighting that is truly enchanting. Granted, it is obviously that some tinkering has been done to the images, yet the effect simply enhances the serene mood as well as the feminine outfits.

Having appeared in the March 2014 issue of the magazine, the Marie Claire Italia 'Daylight' editorial was shot by photographer Arnaud Pyvka of Walter Schupfer Management. It stars model Colinne Michaelis. Posing in the spring collections of Miu Miu, Balenciaga and more, the blonde beauty was styled by fashion editor Elisabetta Massari. A sculptural bun by Roberto Pagnini and turquoise eyeshadow by Kathy Le Sant perfect the pastel looks.

Feminine Fashion
Opportunity for disruptive innovation in sustainable and eco-friendly production methods.
Lighting
Opportunity for disruptive innovation in smart lighting technology for enhancing visuals in photography and videography.
Editorial Fashion
Opportunity for disruptive innovation in augmented reality fashion editorial experiences for consumers.

Where This Applies

Fashion
Fashion industry players could leverage technology-based design and production methods to create ethical and eco-friendly feminine fashion.
Photography
Photography and videography industries could develop smart lighting technologies for enhancing visuals and creating unique effects in media.
Publishing
Publishing industries could leverage augmented reality technology to create immersive editorial fashion experiences for readers and consumers.
SCORE
5.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 77%
Activity 74%
Freshness 8%

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