Mahjong-Focused Luxury Trunks

Louis Vuitton Revisits the Past with the 'Mahjong Vanity Trunk'

Louis Vuitton has revealed its latest ‘Mahjong Vanity Trunk,’ a custom vanity case that comes dressed in the fashion house’s signature LV Monogram print. The vanity trunk pays homage to Louis Vuitton’s roots as a Parisian luggage and packing shop, referencing the brand’s iconic flat-topped canvas steamer trunks. The first Louis Vuitton mahjong travel trunk arrived in the 1950s and was decorated with a satin-lined interior. The box held all 144 mahjong tiles, four wooden rulers, dice, a wind indicator, and sticks.

The new ‘Mahjong Vanity Trunk’ features a cowhide trim, green lining, a monogrammed canvas exterior, and brass clasps. Each mahjong tile is made with natural stone and American walnut and is hand-painted using Louis Vuitton’s signature floral detailing.

Image Credit: Louis Vuitton

Luxury Gaming Accessories
Opportunity for luxury brands to create high-end gaming accessories for affluent consumers.
Heritage-inspired Travel Gear
Opportunity for heritage brands to create custom travel gear that pays homage to their roots.
Customized Collectible Items
Opportunity for brands to create customized versions of popular collectibles for niche markets.

Who This Affects Most

Luxury Fashion
Opportunity for luxury fashion brands to expand their product offerings with high-end gaming accessories.
Travel and Luggage
Opportunity for travel and luggage companies to create bespoke, heritage-inspired pieces for wealthy travelers.
Collectibles
Opportunity for companies in the collectibles industry to collaborate with luxury brands on customized, limited-edition products.
SCORE
3.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 51%
Activity 51%
Freshness 13%