If you are going to have a celebration about briefs, why not do it with a sizzling pictorial? That is exactly what Australia’s iconic undergarment company Bond’s is doing in the February 2010 issue of Madison Magazine.
Photographed by former mens fashion model Georges Antoni and featuring two hot hipsters, Pania Rose and Elyse Taylor, the underwear story is a part of Bond’s new hipster line and boyfit shape collection. Bond’s is also giving fans a chance to star in their ‘The original Hipster’ ads with friends on facebook here. See Sarah Murdoch, Elyse Taylor, Pania Rose and Luci Taffs in ‘The Original Hipster’ photo-shoot.
Key Themes Behind This Trend
- Hipster Fashion
- There is a growing trend in the fashion industry towards hipster-inspired clothing and accessories, presenting an opportunity for brands to tap into this market segment.
- Underwear Advertising
- The use of sizzling pictorials and social media campaigns in underwear advertising is becoming a popular trend, allowing companies to connect with their target audience in new and engaging ways.
- User-generated Marketing
- Brands like Bond's are embracing user-generated content by inviting fans to participate in their ad campaigns on platforms like Facebook, a trend that allows for greater brand engagement and authenticity.
Where This Applies
- Fashion
- The fashion industry is being disrupted by the rise of hipster fashion trends, creating opportunities for new clothing brands and accessories that cater to this style.
- Advertising
- The advertising industry is seeing a shift towards more visually appealing and interactive campaigns, particularly in the realm of underwear advertising, opening up new avenues for creativity and brand promotion.
- Social Media
- Social media platforms like Facebook are increasingly becoming important marketing channels for brands, enabling user-generated content and fostering deeper connections with consumers.
