New Balance has just debuted its MADE in USA 990v2 and 990v3 silhouettes in an all-new red shade, elevating the brand’s original design with the bold color. The collection is led by the 990v3 in ‘Scarlet,’ a sleek, all-day support sneaker that boasts pig suede uppers and an ENCAP midsole for added comfort. A gray ‘Marblehead’ shade decorates the ‘N’ logo, tongue, overlays, and parts of the midsole.
Following the ‘Scarlet’ is the 990v2 in ‘Chrysanthemum,’ a red and navy trainer that also features pig suede uppers, but opts for a dark navy shade for the accents on the ‘N,’ logo, tongue, mesh, collar, and USA badge.
The New Balance MADE in USA 990v3 and 990v2 are now available on the HBX website.
Image Credit: Alex Hau, Hypebeast
What's Driving This Trend
- Bold Colored Sneakers
- With the release of red New Balance 990v2 and 990v3 silhouettes, there is an opportunity for other sneaker brands to experiment with bold colorways.
- Comfortable Sneaker Designs
- New Balance's use of pig suede uppers and ENCAP midsole technology indicates a trend towards creating fashionable yet comfortable sneakers.
- Usa-made Products
- New Balance's MADE in USA 990v2 and 990v3 sneakers appeal to consumers who prioritize American-made products and could influence similar trends in other industries.
Who This Affects Most
- Footwear Industry
- Sneaker brands can disrupt the footwear industry by combining style and comfort in their designs.
- Fashion Industry
- The trend towards bold colored sneakers opens up opportunities for fashion brands to incorporate eye-catching statement pieces into their clothing lines.
- Manufacturing Industry
- The demand for made in USA products, like New Balance's 990v2 and 990v3 sneakers, could drive growth in other industries that prioritize domestic manufacturing and production.
