The MAC Archie Girls cosmetic line pays tribute to one of the most beloved and timeless comic series.
More specifically, the campaign is paying homage to the ongoing love triangle occurring between Betty, Veronica and Archie. The line expresses each of the lovely ladies distinct personalities. While blond haired Betty's color palette has light hues of pinks and peaches to match her bubbly character, Veronica's cosmetics are in much darker plums and reds to embody her more devious side. Even if you aren't experiencing a love triangle like these cartoon characters are, it doesn't mean you can't don any of these products.
The MAC Archie Girls campaign, which is full of heart imagery, is the perfect gift for your beau for Valentine's day. Or, it may just be the ideal way to get beautified on the magical day of love.