Ruby Chan was the frustrated owner of Mao, a little pug dog with a hankering for fashion. Mao wanted something more hip than what was in the marketplace. So Ruby, like any good fashion designing pet owner, decided to design a line of luxury dog accessories: exceptionally cool collars, charms and leashes.
Chan started BowhausNYC to create fun and funky, beautiful and functional luxury dog accessories for Mao and other like-minded mutts.
Collars sell for $50-$150 and charms are $18-$28.
What Makes This Trend Stand Out
- Luxury Pet Accessories
- Disruptive innovation opportunity: Create a high-end line of pet accessories that combine fashion and functionality.
- Personalized Pet Products
- Disruptive innovation opportunity: Develop customizable pet accessories that allow owners to add unique touches and designs.
- Fashion for Pets
- Disruptive innovation opportunity: Design a line of pet accessories that reflect the latest fashion trends and styles.
Sectors Adopting This
- Pet Fashion
- Disruptive innovation opportunity: Revolutionize the pet fashion industry by introducing innovative and stylish designs.
- E-commerce
- Disruptive innovation opportunity: Build an online platform for purchasing luxury pet accessories, delivering convenience and accessibility.
- Pet Retail
- Disruptive innovation opportunity: Create a boutique-style pet store that specializes in high-end pet accessories, providing a unique shopping experience.
