In 2018 Apple launches a collection of sporty and luxe watch bands that are compatible with the tech company's products. The collection boasts updated old designs -- woven nylon bands with a stripe in black, blue, gray or pink, as well as wholly new silhouettes like the Sport Band in Denim Blue, Lemonade, and Red Raspberry.
Alongside the luxe watch band drop is the new joint watch release by Apple and Nike+. The new model boasts a Space Gray aluminium case, as well as a Midnight Fog Sport Loop.
For a more luxurious and fashion-forward silhouette, Apple joins forces with Hermès for the Single Tour Rallye and Double Tour. They boast an Indigo or Blanc upper with "contrasting paint details."
What's Driving This Trend
- Luxe Watch Bands
- Opportunity for luxury or premium brands to collaborate with tech companies to create stylish and high-end wearables.
- Sporty Wearables
- Opportunity for tech companies to expand their wearable offerings to appeal to consumers with an active lifestyle.
- New Watch Band Designs
- Opportunity for designers and brands to create unique and innovative watch band designs with technology integration.
Who This Affects Most
- Fashion Industry
- Opportunity for fashion designers and luxury brands to collaborate with tech companies to create wearable technology that is both stylish and functional.
- Technology Industry
- Opportunity for tech companies to expand wearable offerings, partnering with fashion brands and designing innovative wearables to appeal to consumers.
- Fitness Industry
- Opportunity for the fitness industry to partner with tech companies to integrate wearable technology into workout clothing, further enhancing the workout experience.
