The Lulu's Summer 2013 lookbook was captured in a visually stunning desert oasis water studio near Palmdale, California. With white walls, blue skies and crystal clear water in the backdrop, people will think of luxury resorts and exotic getaways. Nevertheless, the catalog was mainly inspired by the color of the year: mint green.
Starring model Elina Vasilyevna, the Lulu's Summer 2013 lookbook nevertheless also showcases vibrant lilac and marmalade hued pieces as well. Lounging in the shallow waters, the brunette beauty shows that poolside fashion can be as glamorous as it is functional. She is clad in sequinned dresses, peplum tops and slit dresses after all.
The looks in the Lulu's Summer 2013 catalog were perfected with red lips.
Why This Trend Is Growing
- Desert Oasis-inspired Fashion
- Opportunity for fashion brands to incorporate desert oasis elements into their collections, creating a unique and refreshing style for consumers.
- Poolside Glamour
- Opportunity for swimwear and resortwear brands to focus on designing pieces that offer both fashion and function, catering to consumers who want to look glamorous while lounging poolside.
- Color of the Year Inspired Collections
- Opportunity for fashion and beauty brands to capitalize on the color of the year trend by incorporating it into their collections and marketing campaigns, making their products more timely and relevant to consumers.
Industries Being Reshaped
- Fashion
- Fashion brands can draw inspiration from the desert oasis setting of the Lulu's Summer 2013 lookbook, creating pieces that offer a unique twist on summer dressing.
- Swimwear and Resortwear
- Swimwear and resortwear brands can take inspiration from the poolside glamour showcased by Lulu's Summer 2013 lookbook, designing pieces that cater to consumers who want to look chic and sophisticated while enjoying a day by the pool.
- Beauty
- Beauty brands can leverage the color of the year trend showcased by the Lulu's Summer 2013 lookbook, creating products and marketing campaigns that capitalize on consumer interest in this timely and relevant trend.
