Lucky Charms X Kith are helping consumers show their fandom in new ways this holiday season. In some homes, matching holiday outfits are a must for family photo ops, and Lucky Charms hopes to capitalize on this action. Teaming up with fashion label Kith, the cereal brand launched a collection of stylish apparel that features Lucky Charms motifs throughout.
The clothing items range from children to adult sizes, offering something for everyone. Those looking for something quirky or novelty should be drawn to the 'ugly' christmas sweaters, while more stylish folk might pick up the comfy puffer jacket. The line also includes matching pyjama sets that arrive in multiple colorways, alongside accessories and other pieces.
Image Credit: Kith