Lucky Charms X Kith are helping consumers show their fandom in new ways this holiday season. In some homes, matching holiday outfits are a must for family photo ops, and Lucky Charms hopes to capitalize on this action. Teaming up with fashion label Kith, the cereal brand launched a collection of stylish apparel that features Lucky Charms motifs throughout.
The clothing items range from children to adult sizes, offering something for everyone. Those looking for something quirky or novelty should be drawn to the 'ugly' christmas sweaters, while more stylish folk might pick up the comfy puffer jacket. The line also includes matching pyjama sets that arrive in multiple colorways, alongside accessories and other pieces.
Image Credit: Kith
What's Driving This Trend
- Branded Holiday Apparel
- Opportunity for brands to collaborate with fashion labels and create stylish holiday-themed clothing collections.
- Family Photo Fashion
- Demand for matching holiday outfits for family photo ops presents an opportunity for brands to offer coordinated apparel sets.
- Novelty Fashion
- Quirky and novelty fashion items, such as 'ugly' Christmas sweaters, continue to be popular during the holiday season.
Who This Affects Most
- Fashion
- Fashion brands and labels can collaborate with food and beverage brands to create branded apparel collections.
- Retail
- Retailers can capitalize on the demand for holiday-themed clothing by offering a wide variety of fashionable options for the entire family.
- Food and Beverage
- Food and beverage brands can expand their reach and connect with consumers by collaborating with fashion labels to create branded apparel collections.
