After delivering one of the sexiest footwear ad campaigns with their Spring/Summer ‘08 ‘Flora Amore,’ Luciano Carvari return with an equally creative, but totally different, Fall/Winter 2008-2009 ad campaign.
The ‘True Detail’ campaign celebrates the craftsmanship and attention to detail of the Luciano Carvari shoes with ads that illustrate precision, timing and hand skills.
They range from an angry girlfriend skillfully throwing a handbag at her boyfriend and a young wife putting the right amount of poison in her old husband’s food to a cyclist tripping over a well-placed banana peel and a detective examining the scene while tying his shoes. It’s all about paying attention to the details.
Enjoy a behind the scenes video of the shooting of the 'True Detail' campaign above. Superb work!
Selling Shoes with Sex, Fights & Murder
More Stats +/-
Racy Women‘s Shoes Campaigns
Hot Men's Shoes Campaigns
Delicious Vegan Quinoa Burgers
Chic Lifetime Durability Belts
Fresh Basketball-Inspired Collabs
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.