Louis Vuitton's Spring 2012 menswear collection lookbook is a luxurious safari-inspired portrait series. Photographer Alasdair McLellan captures iconic male model Werner Schreyer for the captivating campaign.
The collection features bright colors and rich textiles paired with the sharp and timeless tailoring by Kim Jones and Marc Jacobs. A desert equipped with animals serves as the perfect getaway backdrop for the dashing shoot. Werner wears suited separates, reptilian jackets, sporty outerwear and t-shirt and scarf combos. The dapper styling features many statement accessories including fringed loafers and rock-star shades.
Werner is the epitome of a high society gentleman, posing in furnished studio settings as well as in the middle of a modern safari. The collection is a showcase of structured silhouettes and the impeccable quality synonymous with Louis Vuitton. The Louis Vuitton Spring 2012 shoot captures the brand's timeless aesthetic with a modern twist.
Image Credit: Alasdair McLellan
The Louis Vuitton Spring Menswear Collection Sells a Lifestyle
1. Luxury Safari-inspired Fashion - Opportunity for luxury fashion brands to incorporate safari-inspired elements into their collections, creating a unique and adventurous aesthetic.
2. Statement Accessories in Menswear - Potential for menswear brands to focus on bold and standout accessories like fringed loafers and rock-star shades to add personality to their collections.
3. Timeless Aesthetics with a Modern Twist - Disruptive innovation opportunity for fashion brands to blend classic and timeless elements with modern and contemporary designs, attracting a wider range of consumers.
1. Luxury Fashion - Luxury fashion brands can tap into the trend of safari-inspired fashion to create unique and exclusive collections that appeal to affluent consumers.
2. Menswear - Menswear brands can capitalize on the demand for statement accessories by offering a wide range of bold and eye-catching accessories to enhance their collections.
3. Fashion Design - The trend of blending timeless aesthetics with modern twist presents an opportunity for fashion designers to create innovative designs that combine classic and contemporary elements.