Richardson magazine, a small company that's known for offering some of the most unique causal designs, recently opened up a store that carries apparel for the consumer who's interested in keeping up with Los Angeles street style.
To spotlight a specific location, the company dropped a new line of apparel for the 2016 Fall/Winter season. Included are a number of t-shirts, hoodies, hats and bomber jackets -- many of which feature out-of-the-ordinary graphic prints that make it stand out amongst competitors.
On the other hand, Richardson magazine also offers some more solid-toned pieces as well, helping to complement the loudness of the other designs in the Los Angeles street style collection for a more cohesive look. The company includes its brand name and logo on the majority of the pieces as well, ensuring that the consumer's exclusive purchase is known to passersby.
Why This Trend Is Growing
- Los Angeles Street Style Fashion
- Opportunity for fashion brands to incorporate unique graphics and bold design elements into streetwear as seen in Richardson's new store.
- Branding in Fashion
- Opportunity for fashion brands to build brand recognition and loyalty by incorporating brand name and logo into clothing designs.
- Seasonal Collections
- Opportunity for fashion brands to launch new lines of clothing for specific seasons to attract consumers looking for trendy and seasonally appropriate apparel.
Industries Being Reshaped
- Fashion
- Fashion companies can use Richardson's store as inspiration for incorporating unique graphic prints and solid-toned pieces into their collections to stand out in the market.
- Retail
- Retail companies can create new store concepts that highlight specific locations and cater to the local fashion sensibilities of those areas.
- Branding and Marketing
- Branding and marketing companies can help fashion brands develop branding strategies that incorporate brand name and logo into clothing designs to help build brand recognition and loyalty.
