Retro Vacant Home Editorials

Lorenzo Cisi Photographs a Game of Hide and Seek for C-Heads

Lorenzo Cisi photographed models Romy and Ella in the 'Hide and Seek' editorial for C-Heads.

The editorial depicts a tale as old as time: two young girls, desperately seeking an escape from the mind-numbing reality of suburbia, stumble upon an abandoned house in which they can live out their fantasies. The girls alleviate their small-town boredom by imagining the possibilities (and secrets) lurking within this former family home. I'm not sure why -- perhaps it's the rebellious nature of being where you don't belong -- but being inside an abandoned anything will always be exciting.

Elisa Silvestri styled the girls in springy, pastel pieces by Jimmy Choo, Chanel, Vinti Andrews and Olimpia Le Tan. Hannah Gaskin was responsible for their retro makeup, while Piera Berdicchia finished off the look with some messy hair that recalls memories of adolescence.

Retro Imagery in Fashion
Opportunity for fashion companies to incorporate retro styles and imagery into their clothing lines and advertisements.
Reimagined Childhood Pastimes
Opportunity to create new experiences that tap into the nostalgia of childhood pastimes, like hide and seek in abandoned buildings.
Escapism in Photography
Opportunity for photographers to capture and convey the desire for escapism through evocative imagery.

Where This Applies

Fashion
Fashion companies can incorporate retro styles and imagery into their clothing lines and advertisements.
Entertainment
Opportunity to create new experiences that tap into the nostalgia of childhood pastimes, like hide and seek in abandoned buildings, for entertainment purposes.
Photography
Photographers can capture and convey the desire for escapism through evocative imagery.
SCORE
5.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 94%
Activity 75%
Freshness 8%

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