Abstract Geometric Long Parkas

Rick Owens Adds an Eclectic Bold Piece to Its SS20 Collection

Avant-garde fashion designer Rick Owens adds another captivating piece to its Spring/Summer 2020 line up in the form of a long parka silhouette. This time around, the brand spotlights a long black outerwear design that is detailed with contrasting geometric accents in white strips against the dark base.

These strips are made from ripstop materials and takes on the form of an abstract emblem that represents a pyramid to capture the designer's eclectic design language. The shape of the piece is long and boasts a boxy shape that cuts at the knees. The thick stripes cover the front of the body that goes all the way up to the collars down to the hemline to make the piece seemingly longer. Additionally, the hood is detailed with black satin lining for a sleek finish.

Image Credit: Browns

Abstract Geometric Fashion
Opportunity for textile companies to develop new fabrics and materials for designers to incorporate into unusual cuts and silhouettes.
Long Boxy Silhouettes
Design opportunity for fashion brands to incorporate utilitarianism and eco-friendliness in their outerwear offerings.
Bold Monochrome Accents
Innovation opportunity for designers to explore how patterns and contrasts can create visual interest in minimalist fashion offerings.

Where This Applies

Fashion and Textile
Industry players can explore trends in materials and patterns, while exploring sustainability and utilitarianism for unique outerwear.
Luxury Fashion
Opportunity for designer labels to incorporate minimalist design trends while still offering unique statement pieces for high-end clients.
Streetwear
Opportunity for streetwear brands to incorporate avant-garde elements into their designs, capturing the attention of young consumers with unique design offerings.
SCORE
2.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 58%
Activity 5%
Freshness 9%

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