The L'Officiel Paris April 2014 Issue includes a little more edge than previous issues. It features the notorious badass indie rocker Skye Ferreira. Even though she is always edgy, she looks extra tough with her choppy black locks in the photos. Her "I don't care" attitude is blatant as she is pictured posing with little to no facial expression.
The majority of her lackadaisical poses included her tilting her chin in the air and placing her hands on her hips as if she is unamused. Of course, in the others, she is donning a musician's staple garment: a leather jacket.
Photographer Alexei HaySome shot the editorial and he made sure some portrait shots were included of Skye. The up-close photos show that she is wearing minimal makeup -- possibly only Chapstick. Her dark and thick brows, accompanying her big, darkly pigmented eyes, are the focus points of the portraits.
What's Driving This Trend
- Edgy Fashion Editorials
- There is an opportunity for fashion magazines to feature more unconventional and edgy editorial shoots that showcase non-traditional models and unconventional fashion designs.
- Minimalistic Makeup Looks
- The minimalist makeup trend is an opportunity for makeup brands to design and market innovative minimalistic makeup for a wider audience.
- Anti-facial Expression Poses
- Anti-facial expression poses and attitude can be an innovative approach for brands that seek to target a younger demographic who values unconventional and edgy styles.
Who This Affects Most
- Magazine Publishing
- Fashion magazines can leverage their audience and feature more unconventional and edgy editorial shoots.
- Cosmetic Industry
- The growing trend for minimalistic makeup looks can open new opportunities for makeup companies to design and market innovative minimalistic makeup.
- Fashion Industry
- The anti-facial expression trend in fashion poses can present innovative marketing opportunities for brands who target young consumers who valued unconventional and edgy styles.
