Stylishly Sleepy Editorials

The L'Officiel Mexico July 2014 Cover Shoot Stars Model Carola Remer

The L'Officiel Mexico July 2014 cover shoot looks like it channels the feeling people often experience midday on Mondays. Although all chic and sophisticated for work, one can't help but contain the yawns and tired expressions after an either adventurous or uber relaxing weekend. With long weekends on the immediate horizon, it is only natural that people will be relating to this even more.

Shot by photographer Max Abadian, the L'Officiel Mexico July 2014 cover shoot stars model Carola Remer, for which the editorial is named after. Clad in sequinned t-shirt sweaters, vibrantly printed jackets and a handful of black and white ensembles, the brunette beauty is ready for a summer at the office. Ayumi Yamamoto and Beau Nelson are on beauty duty.

Office Chic
There is a trend towards creating fashion editorials that showcase work-appropriate clothing that is both chic and stylish for professionals.
Casual Formality
There is a trend to combine formal and casual wear, creating looks that are both stylish and comfortable for creative professionals.
Relaxed Styling
There is a trend towards styling models in relaxed, comfortable clothing, and showcasing how these looks, often thought of as weekend wear, can be adapted for the workweek.

Who This Affects Most

Fashion Industry
Designers and fashion brands could consider creating versatile collections for creative professionals that combine office wear and weekend wear, adapting comfortable and chic styles for the workweek.
Beauty Industry
Makeup artists and beauty brands could showcase how to create a natural, relaxed look that is still polished and professional, in line with the trend towards relaxed styling for the workplace.
Photography Industry
Photographers could experiment with ways to capture the mood of the workplace in fashion editorials, aiming to create images that relate to the feelings of Monday blues and channel the modern worker's desire for stylish yet comfortable office wear.
SCORE
5.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 73%
Activity 68%
Freshness 8%

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