Philips is working on an OLED wall that reacts to movement around it. The Luminaire wall glows in response to a presence and transforms from ambient OLED illumination to provide direct up and down LED light as movement increases around it.
Philips has released a video of the wall in action below called 'You Fade to Light.' You can also watch a video that explains the concept behind the wall above.
Why This Trend Is Growing
- Interactive Walls
- The development of interactive walls that react to movement provides potential for immersive experiential marketing campaigns.
- OLED Technology
- The integration of OLED technology in lighting allows for customizable and energy-efficient lighting solutions.
- Intelligent Lighting
- The incorporation of intelligent lighting systems that can respond to human presence and behavior presents the opportunity for personalized lighting experiences.
Industries Being Reshaped
- Marketing
- Interactive walls and immersive lighting experiences provide opportunities for experiential marketing campaigns.
- Architecture
- The integration of OLED technology in lighting offers customizable and energy-efficient lighting solutions for architectural spaces.
- Smart Home
- Intelligent lighting systems that can respond to human presence and behavior offer opportunities for the development of personalized lighting experiences in smart home technology.
