OLED Walls

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Philips Shows Off Its Interactive 'You Fade to Light' Installation

— April 26, 2009 — Tech
Philips is working on an OLED wall that reacts to movement around it. The Luminaire wall glows in response to a presence and transforms from ambient OLED illumination to provide direct up and down LED light as movement increases around it.

Philips has released a video of the wall in action below called 'You Fade to Light.' You can also watch a video that explains the concept behind the wall above.

Trend Themes

  1. Interactive Walls — The development of interactive walls that react to movement provides potential for immersive experiential marketing campaigns.
  2. OLED Technology — The integration of OLED technology in lighting allows for customizable and energy-efficient lighting solutions.
  3. Intelligent Lighting — The incorporation of intelligent lighting systems that can respond to human presence and behavior presents the opportunity for personalized lighting experiences.

Industry Implications

  1. Marketing — Interactive walls and immersive lighting experiences provide opportunities for experiential marketing campaigns.
  2. Architecture — The integration of OLED technology in lighting offers customizable and energy-efficient lighting solutions for architectural spaces.
  3. Smart Home — Intelligent lighting systems that can respond to human presence and behavior offer opportunities for the development of personalized lighting experiences in smart home technology.
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