Ever had problems with headphone wires? Well, you won't need wires anymore! Apparently, Sony has been conducting research in using the human body instead of wires, "Sony says that we will be able to do without them soon. Instead we will use our own bodies to wirelessly transmit audio signal from the music player to the headphones."
Implications - Companies are constantly trying to create newer versions of their products to continue to captivate their audiences. When the company listens to the consumers' complaints, the newer version of a product will offer solutions to the problems. Newer versions are also seen as technological advances which benefits the company as they are perceived as current, which is advantageous over competitors.