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Leilow Fall 2009 Collection Uses Skater Video to Promote Clothing Line

 - Oct 1, 2009   Updated: Jun 16 2011
References: leilow & highsnobiety
The Leilow Fall 2009 collection has been released upon the mainland. To promote the Hawaiian clothing line, Leilow has made a video featuring Aloha Fixed, the brand's local fixed gear crew.

The Leilow Fall 2009 Collection video showcases not only the chilled-out fashion, but some sweet tricks from the the Aloha Fixed skaters and BMX bikers. Check out more of the Hawaiian clothing collection through the link below.

Implications - Consumers are attracted to the carefree lifestyle of the West coast and other surf areas. This stems from a strong desire to lead an alternative lifestyle that differs from that of their parents. Companies should take this into consideration when creating ads for this demographic.