Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Leilow Fall 2009 Collection Uses Skater Video to Promote Clothing Line

 - Oct 1, 2009   Updated: Jun 16 2011
References: leilow & highsnobiety
The Leilow Fall 2009 collection has been released upon the mainland. To promote the Hawaiian clothing line, Leilow has made a video featuring Aloha Fixed, the brand's local fixed gear crew.

The Leilow Fall 2009 Collection video showcases not only the chilled-out fashion, but some sweet tricks from the the Aloha Fixed skaters and BMX bikers. Check out more of the Hawaiian clothing collection through the link below.

Implications - Consumers are attracted to the carefree lifestyle of the West coast and other surf areas. This stems from a strong desire to lead an alternative lifestyle that differs from that of their parents. Companies should take this into consideration when creating ads for this demographic.