The Leilow Fall 2009 collection has been released upon the mainland. To promote the Hawaiian clothing line, Leilow has made a video featuring Aloha Fixed, the brand's local fixed gear crew.
The Leilow Fall 2009 Collection video showcases not only the chilled-out fashion, but some sweet tricks from the the Aloha Fixed skaters and BMX bikers. Check out more of the Hawaiian clothing collection through the link below.
Implications - Consumers are attracted to the carefree lifestyle of the West coast and other surf areas. This stems from a strong desire to lead an alternative lifestyle that differs from that of their parents. Companies should take this into consideration when creating ads for this demographic.