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Milestone Basketball Sneakers

These Nike ID Celebrate LeBron James Scoring 25,000 Game Points

— November 4, 2015 — Fashion
In celebration of LeBron James scoring his 25,000th point on the basketball court, Nike has released an exclusive Nike ID customized sneaker option for fans in honor of the milestone.

Nike and LeBron have a series of collaborative shoe ventures including the classic cult favorite, the LeBron 13 shoes. The sneakers are exclusively designed to have a story embedded in the design that commemorates the basketball player. The shoes come in either a black and red or white and technicolor colorway with a detailed graphic upper that features symbols and imagery tied personally to LeBron. For example, there is a drawing of a dolomite stone that stands for LeBron's hometown, a lion that represents being victorious, flowers that stand for growth and more. These sneakers are an ultra stylish collector's item for fans.
Trend Themes
1. Customized Commemorative Sneakers - Nike's exclusive Nike ID customized sneaker option for fans honors LeBron James' milestone of scoring 25,000 points on the basketball court.
2. Story-embedded Design - Nike's collaborative shoe ventures with LeBron James feature sneakers with a detailed graphic upper that tells a story tied personally to the basketball player.
3. Ultra Stylish Collectibles - The LeBron 13 shoes are not only functional basketball sneakers but also highly sought-after collector's items for fans.
Industry Implications
1. Athletic Footwear - The customized commemorative sneakers offer innovative opportunities for athletic footwear brands to create personalized products tied to significant milestones or achievements in sports.
2. Sporting Goods - The story-embedded design of Nike's collaborative sneaker ventures with LeBron James presents disruptive innovation opportunities for the sporting goods industry to enhance the aesthetic appeal and personal connection of athletic products.
3. Fan Merchandise - The ultra stylish collectible sneakers serve as inspiration for the fan merchandise industry to create exclusive and limited-edition products linked to iconic moments in sports.
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