The Laundress Denim Wash is specially designed to clean and preserve the material while ensuring color doesn't run or fade. The product is part of the brand's artisan detergent range that also includes products used to wash delicates or performance sportswear items specifically.
The Laundress Denim Wash detergent consists of non-toxic, allergy-free and cruelty-free ingredients that include Plant-Derived Anionic and Nonionic Surfactants. The product fights stains with cleaning enzymes and also includes cleaning enhancers that are mineral-derived. Lastly, the detergent is naturally scented with essential oils that replace harsh chemicals.
This denim-specific detergent speaks to consumers' growing desire for artisan cleaning supplies that are also non-toxic. Additionally, this product promotes a sustainable lifestyle thanks to its ability to preserve denim ensuring a longer lifespan for one's garments.