Although it is undeniable that the looks featured throughout the Lancaster Paris Fall 2014 ad campaign are chic and well put together, there is a casual touch that alludes to a bit of a grunge undertone. Greasy-haired and pale-faced, it is hard not to find the looks slightly edgy even though they are also very sleek and simple.
The Lancaster Paris Fall 2014 ad campaign was shot in studio against a gray backdrop by photographer Guy Aroch. It stars top model Karlie Kloss. The brunette beauty was styled by fashion editor Anya Ziourova, who paired a green string purse with a metallic sweatshirt and an animal printed handbag with a loose sheer blouse. Sophisticated with a touch of youthfulness, the Lancaster Paris Fall 2014 ad campaign shows off designs perfect for cooler weather.
Why This Trend Is Growing
- Grunge-chic Fashion
- Opportunity for designers to incorporate edginess into sleek and simple fashion looks.
- Casual-youthful Styling
- Opportunity for fashion editors to pair different styles to create sophisticated yet youthful looks.
- Glamorous-studio Photography
- Opportunity for photographers to capture sleek designs against gray backdrops for a glamorous effect.
Industries Being Reshaped
- Fashion Design
- Opportunity for fashion designers to create grunge-inspired designs for a chic and edgy fashion market.
- Fashion Styling
- Opportunity for fashion stylists to mix and match different styles to create casual yet sophisticated looks.
- Fashion Photography
- Opportunity for photographers to experiment with studio photography techniques to showcase sleek designs in a glamorous way.
