The Lacoste AG-LT21 Ultra footwear collection is a high-performance range from the iconic French brand that also doesn't skip out on style. Debuted by tennis player Daniil Medvedev, at the 2021 Miami Open, the footwear boasts a sleek silhouette and a woven mesh upper that is lightweight and breathable. The mesh is functional while exposing the inner cage of the shoe. The footwear also features a "double lacing system, as well as a padded collar for optimal support and comfort."
Spotlighting Lacoste's latest in-house technology, the footwear features a lightweight and stable PEBEX frame, DOW foam for cushioning, a Goodyear rubber outsole and a KURIM support system that provides protection and stability.
"Even before trying the pair on, I really enjoyed its design and the varied color palette, that will allow me to change my style throughout the season. The look is new, different from what we are used to seeing on the courts. Just like any tennis player, I expect comfort as well as performance from my footwear, and I was seduced by the ease with which I was able to change direction while remaining very stable on the court," said Daniil Medvedev about the collection.
Image Credit: Lacoste
Key Themes Behind This Trend
- High-performance Athletic Footwear
- There is a growing trend for athletic footwear that combines style and function with innovative technology.
- Customizable Sports Equipment
- Athletes are seeking sports equipment that allows them to express their personal style and preferences while still meeting performance needs.
- Sustainability in Sports Fashion
- Consumers are demanding more sustainable and eco-friendly options in their sports apparel and footwear choices.
Where This Applies
- Athletic Footwear
- Athletic footwear brands have an opportunity to invest in performance and style-focused technology to stay competitive in the market.
- Sports Equipment
- Sports equipment companies can capitalize on the trend for customization by offering personalized and bespoke products for athletes.
- Sustainable Fashion
- Sports fashion brands have the opportunity to integrate environmentally friendly materials and production processes into their products to meet the growing consumer demand for sustainability.
