The best way to advertise women's swimsuits is to capture lounging and bathing beauties, but in true masculine fashion, the Kyle King Swimwear SS11 collection is promoted through a series of smoldering action shots.
The Ford model in these photos scale a cliff in his trunks. The dynamic range of movement seized in these rock-climbing snapshots succeeds to picture every angle and aspect of the Kyle King Swimwear SS11 line.
What's Driving This Trend
- Action-packed Ads
- Brands can create dynamic and captivating advertising campaigns by featuring their products in thrilling and unexpected scenarios.
- Gender-bending Advertising
- Brands can disrupt traditional gender roles in advertising by featuring men in poses and scenarios that are typically reserved for women and vice versa.
- Body-positive Marketing
- Brands can embrace body inclusivity by featuring models of all body types in their advertising campaigns.
Who This Affects Most
- Fashion
- Fashion companies can use action-packed and gender-bending advertising to showcase their products in innovative and unexpected ways.
- Fitness
- Fitness companies can embrace body-positive marketing by featuring a diverse range of body types in their advertising campaigns, and encouraging customers to embrace their own fitness journey.
- Outdoor Recreation
- Outdoor recreation companies can use action-packed advertising to showcase their products in adventurous and exciting scenarios, inspiring customers to get outside and explore.
