The stylishly black and white lookbook for the KURO Fall/Winter 2012 Collection shows off its dark side. The Japanese denim brand KURO was launched in 2010 with this latest collection marking its fifth season.
The philosophy of the brand is based on its name KURO, which is the Japanese word for “black,” inspired by the strength of a mystery and darkness that the name and the shade lend. Each collection KURO releases tries to embody these characteristics and this lookbook is no exception.
The disinterested models manage to work the well-fitted wardrobe, while the use of body language embodies a James Dean cool. From the main model's rebellious long locks to the denim wear and leather jackets, the shoot captures a bad-boy chic.