Knomo have launched their Spring/Summer collection of laptop bags. Among the new recruits is Samara, an A-line laptop bag that's been draped in cowhide and bleached to perfection. Prices start around £100 and come in a variety of great colours. Be sure to visit their website.
Implications - Fashion-conscious consumers purchase products that provide purpose as well as style. They have a need to carry important items such as a laptop, yet want to find something that will not hinder their looks. They prefer not to lug around a backpack or a traditional laptop bag, and instead want to showcase their style. Brands recognize this and have begun to cater to both fashion and function.