During times of chaos and uncertainty it's easy for one to overlook mental health, but KIND Bars are helping consumers take a step back and re-focus, with a multi-faceted mental health program dubbed KIND HEROES, which will be offering support to frontline workers.
Launching for World Mental Health Day on October 6th, this program will raise funds for NAMI -- America's largest mental health-based grassroots organization. This initiative was launched after a JAMA survey revealed that 72% physicians felt distressed during these times, with an additional 50% reporting feelings of depression.
Funds are being raised through the sale of a specially made KIND HEROES bar, which can be purchased through the company's website. The bar boasts KIND's best-selling flavor of Dark Chocolate Nuts & Sea Salt.
Image Credit: Kind