Killtec's Lazie Powerstretch Jacket Fuses Style With Comfort
Jana Pijak — July 15, 2020 — Fashion
References: killtec.de
Killtec's LAZIE jacket for women boasts a sleek and comfortable design with a body-contouring shape. Appealing to outdoorsy consumers with an eye for style, the collared jacket is flattering for a variety of body shapes and is made from the brand's signature Powerstretch Structure fabric -- a blend of 94% Polyester and 6% Elasthan materials. Additionally, the garment features a bright color palette of neon coral with sky blue.
In addition to its sleek and fitted design, Killtec's LAZIE jacket is also ultra functional, featuring side zipper pockets for added storage the right arm sleeve as well as classic zippered slip pockets.
Based in Hamburg, Killtec specializes in premium activewear for women, men and children, targeting consumers seeking stylish and functional apparel for the entire family that is offered at an accessible price point. On its website, the brand also talks about its dedication to social responsibility, stating that "social responsibility and humanity blended with high motivation and the permanent will for success are by no means opposites."
In addition to its sleek and fitted design, Killtec's LAZIE jacket is also ultra functional, featuring side zipper pockets for added storage the right arm sleeve as well as classic zippered slip pockets.
Based in Hamburg, Killtec specializes in premium activewear for women, men and children, targeting consumers seeking stylish and functional apparel for the entire family that is offered at an accessible price point. On its website, the brand also talks about its dedication to social responsibility, stating that "social responsibility and humanity blended with high motivation and the permanent will for success are by no means opposites."
Trend Themes
1. Body-contouring Jackets - The trend of body-contouring jackets offers opportunities for brands to combine style and comfort for outdoorsy consumers.
2. Stretchy Activewear - The trend of stretchy activewear opens up possibilities for brands to provide functional and flexible apparel for active individuals.
3. Bright Color Palettes - The trend of bright color palettes allows brands to create eye-catching and bold designs that appeal to fashion-forward consumers.
Industry Implications
1. Outdoor Apparel - The outdoor apparel industry can capitalize on the trend of body-contouring jackets, offering stylish and comfortable options for outdoor enthusiasts.
2. Activewear - The activewear industry can take advantage of the trend of stretchy activewear, providing athletes and fitness enthusiasts with apparel that enhances their performance and comfort.
3. Fashion - The fashion industry can make use of the trend of bright color palettes, incorporating vibrant hues into their designs to create visually striking and fashion-forward clothing options.
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