unbun is a budding Toronto-based company that specializes in keto buns. Dedicating an entire business to the ketogenic diet, the brand has quickly "grown to over 1,500 locations, including Loblaws, Metro, Whole Foods, The Burger's Priest, Erewhon and more."
The delicious keto bun is free from grains and gluten. It is perfect for vegan, paleo and low carb diets, as well as for those who want a healthier alternative to the traditional burger bun — especially now that the summer months are upon us and barbecue season is in session.
Some of the main ingredients of unbun's product include almond flour, coconut flour, and flax. Aside from the keto buns, the company also makes diet-friendly mini baguettes, as well as tasty plant-based buns, available to consumers.
What's Driving This Trend
- Keto-friendly Foods
- The success of unbun provides a market opportunity for other companies to create innovative, low-carb and gluten-free alternatives to traditional bread-based products.
- Health-based Diets
- As more people become health-conscious, there is a growing need for companies to innovate by creating products that cater to specific dietary requirements, such as vegan, paleo and low carb diets.
- Alternative Flour Ingredients
- The popularity of keto buns highlights an opportunity for companies to experiment with alternative flour ingredients, such as almond flour and coconut flour, in order to create healthier and more diverse food options.
Who This Affects Most
- Food and Beverage
- The food and beverage industry has the most potential for innovation with regards to creating alternative, health-based food products such as gluten-free breads and keto-friendly products.
- Retail
- The retail industry has an opportunity to differentiate themselves by providing a broader selection of alternative food products that cater to specific dietary requirements.
- Health and Wellness
- The health and wellness industry has an opportunity to innovate by providing more education and resources to help consumers adopt healthy lifestyles, including alternative dietary requirements such as keto or paleo.
