Tommy Hilfiger's new limited-edition footwear capsule collection is a collaborative effort that enlisted the Keith Haring Foundation and Artestar.
Colette is showing the footwear in Paris from February 1st to the 13th, 2010. The collection of sneakers and rain boots features the art of the late Keith Haring. Sales will officially launch in specialty footwear stores and department stores across Europe in September 2010.
Implications - Limited-edition products appeal highly to a company's loyal customers. By offering a limited-edition product, the company manages to get the consumer to feel the need to buy before the product is unavailable. Additionally, limited-edition items have the ability to pull in other audiences if the product is of a specific design or collaboration.