The new Nike KD7 Calm Before the Storm shoe is inspired by last year's NBA Most Valuable Player Kevin Durant's on-court personality. At first glance, Durant appears very relaxed, cool and at-ease, much like a calm before the storm. But when it's clutch time, Durant inevitably strikes with lightning-quick speed and ruthless precision.
The shoe has a tastefully designed grey and pink colorway that represents the tranquil horizon that appears before an impending storm.
The KD7 Calm Before The Storm is studded with a variety of elements of personal significance to Durant. A silhouette of his home state of Maryland can be seen on the outsole. The names of his mother, grandmother, father and brother are inscribed on the forefoot scrap.
The shoe launches in limited quantities on August 16 at select retailers and Nike's website.
Why This Trend Is Growing
- Customized Designer Sneakers
- Opportunity for brands to collaborate with athletes and create personalized sneaker collections inspired by their on-court personalities.
- Symbolic Colorway Designs
- Potential for shoe manufacturers to use colorways to convey specific meanings and emotions, enhancing their shoe designs.
- Incorporating Personal Significance
- Chance for shoe brands to incorporate elements of personal significance for athletes, adding a unique and sentimental touch to their footwear designs.
Industries Being Reshaped
- Sportswear
- Sportswear brands could collaborate with athletes to create customized and unique sneakers that appeal to fans and collectors.
- Athletic Footwear
- Opportunity for athletic footwear brands to differentiate themselves by creating symbolic colorways that resonate with consumers on a deeper level.
- Personalized Fashion
- Fashion brands could experiment with incorporating personal significance into their designs, offering customers a more meaningful and personalized product.
