'Kawaii' by Aaron McPolin Captures Cuteness in Eye-Popping Color

 - Jan 2, 2010   Updated: Jun 8 2011
References: aaronmcpolin & behance.net
I love the way bright springtime colors are used in 'Kawaii' by Aaron McPolin. The shoot's title reflects the Japanese pop culture phenomenon that focuses on cuteness, and this childlike innocence is captured beautifully throughout.

Cindy Sutton is responsible for the makeup, while the shoot was styled by Leag Granich. Models Natalie Lucas and Kiani Trisna round out the credits for 'Kawaii' by Aaron McPolin.

Implications - With so many dark and edgy creations on the market today, the need to revert towards innocence is growing. Consumers are seeking out products that feature a simpler aesthetic in order to forget their responsibilities. Designers could incorporate these classic elements into their products to appeal to a larger audience.