Web-savvy videographers have an ally in the JVC Everio camcorder. It features a YouTube button, which uploads videos to YouTube with the touch of a button when the camcorder is connected to a computer.
The JVC Everio camcorder is just one more example of the decreasing divide between the virtual and real worlds.
Implications - Social media has changed the way consumers communicate, with YouTube causing a rapid shift in the way consumers seek and give entertainment. Companies that recognize the power of the blogosphere will seem like peers to the digitized consumer, and are presented with an opportunity to serve an array of new needs created by these online sites.