The June 2014 Vogue UK editorial by photographer Josh Olins showcases the likes of models Ashleigh Good and Andreea Diaconu. In each image, the models are found in a barren farm, encasing them with little else aside from grass, sand and water.
In spite of the natural, rustic backdrop, both Good and Diaconu are captured sporting upscale outfits appropriate for city settings. Stylist Clare Richardson dressed the pair in long trench coats, two piece denim suits and cut-out ivory pieces, apparel that is certainly well-suited to settings outside of the pastoral realm.
Given the bucolic backdrop, make up expert Sally Branka stuck to the basics with smoky eye shadow and exaggerated cheekbones. Aside from these additions however Good and Diaconu remained untouched.
What Makes This Trend Stand Out
- Pastoral Fashion
- There is an opportunity for disruptive innovation in the fashion industry by combining rustic elements with upscale and city-appropriate styles.
- Barren Location Shoots
- The use of deserted farm settings in photo shoots presents an opportunity for disruptive innovation in the photography industry.
- Minimalist Makeup
- The trend of minimalistic makeup in rural or natural settings opens up an opportunity for disruptive innovation in the beauty industry.
Sectors Adopting This
- Fashion
- The fashion industry can explore the intersection of rustic and upscale styles to create new and unique offerings.
- Photography
- Photographers can embrace the use of barren farm locations to create captivating and unconventional fashion shoots.
- Beauty
- The beauty industry can develop minimalist makeup products and techniques tailored for rural or natural settings.
