'Juliette Has a Gun' Packages Their Signature Scent in a Silver Bullet
Shelby Lee Walsh — September 25, 2009 — Marketing
References: beautyhabit & nylonmag
Talk about killer cosmetics! ‘Juliette Has a Gun’ has made a perfume in what may just may be the most dangerously alluring packaging. The Paris-based perfume brand has come out with their signature JHAG scent in a silver bullet case.
Pop the bullet of scent into your purse and whenever you feel the need to spruce up during your hot date, just whip it out, unscrew the top and let your date sniff away.
Implications - no longer looking for soft styles, consumers are attracted to ones that feature a harder edge. Products with a bold aesthetic appeal to shoppers who want to stand out in the crowd. Companies could develop more items like this in order to appeal to a wider audience.
Pop the bullet of scent into your purse and whenever you feel the need to spruce up during your hot date, just whip it out, unscrew the top and let your date sniff away.
Implications - no longer looking for soft styles, consumers are attracted to ones that feature a harder edge. Products with a bold aesthetic appeal to shoppers who want to stand out in the crowd. Companies could develop more items like this in order to appeal to a wider audience.
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