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Covert Beverage Cameras

The Juice Box Camera is Perfect for Pint-Sized Private Eyes

— January 22, 2012 — Tech
I'll be forever suspicious of everyone in the juice box aisle of my local grocery store after seeing the Juice Box Camera. This creative camera from Photojojo shoots 35mm film and is creatively disguised as a box of apple juice. The camera is simple to use with the straw functioning as the shutter. Twisting the straw removes the lens cap and pushing it down snaps a photo.

The camera shoots lo-fi photos that look vintage without the need for a lens filter or an app. The fact that the Juice Box Camera runs without batteries or complicated settings will be a blessing to those looking to return to a time when photography was as simple as pointing and clicking. The camera sells for $25 and comes with 24 shots.
Trend Themes
1. Creative Disguised Cameras - Opportunities for creating more inconspicuously-designed cameras to capture hidden footage or images.
2. Lo-fi Photography - Chances to create cameras that shoot vintage-looking photos without the need for special filters or apps.
3. Simple Point and Shoot Cameras - Opportunities to create cameras with uncomplicated settings and minimal features for easy photography.
Industry Implications
1. Photography Equipment - There is an opportunity for companies in the photography equipment industry to develop and sell creative, lo-fi, and simple cameras like the Juice Box Camera.
2. Consumer Goods - Companies in the consumer goods industry could explore creating unique and disguised products like the Juice Box Camera.
3. Surveillance and Security - The Juice Box Camera, and other similarly disguised cameras, could be used in the surveillance and security industry to discretely capture footage or images in various settings.
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