The leading producer and distributor of paints in Saudi Arabia, Jotun, has introduced and launched Jotashield Extreme, an eco-friendly paint for homes and businesses. This innovation joins other "green" home modifications like solar power panels, water-conserving shower heads and power-saving light bulbs.
This is not your average eco paint. Marketing manager Faisal Karim says, "Jotashield Extreme is a result of Jotun’s extensive efforts to develop an exterior paint product that can not only reflect heat but also promote a reduction in energy use." The paint coating provides a longer-lasting finish with superior exterior protection and has twice the heat-reflective capabilities of ordinary exterior paints. Other benefits include excellent indoor thermal comfort, lower energy consumption used for keeping buildings cool and longer-lasting color.
What's Driving This Trend
- Eco-friendly Paint
- Opportunity for developing more eco-friendly paint products that promote energy reduction and heat reflection.
- Green Home Modifications
- Increasing demand for eco-friendly home modifications like solar power panels, water-conserving shower heads, and power-saving light bulbs.
- Energy Conservation
- Growing emphasis on reducing energy consumption in buildings through innovative solutions like heat-reflective exterior paints.
Who This Affects Most
- Paint Manufacturing
- Paint manufacturers have the opportunity to develop and market eco-friendly paints with superior exterior protection and heat-reflective capabilities.
- Home Improvement
- The home improvement industry can capitalize on the increasing demand for green modifications by offering eco-friendly products and services.
- Energy Efficiency
- The energy efficiency industry can explore disruptive innovations that focus on reducing energy consumption in buildings while maintaining thermal comfort.
