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Shape Shifting Sweepers

The Joseph Guerra Suna Broom Serves Two Purposes

— June 20, 2012 — Art & Design
The Joseph Guerra Suna Broom was designed to prolong the life of this age-old tool. The pivoting head allows the broom to rest on its side, rather than on its bristles, which causes them to bend and damage over time.

The shifting broom head is held in its appropriate position using a series of magnets. The student designer saw the relationship between raking the sand in a Japanese Zen Garden and sweeping a home's floor. The process and interaction in both cases requires the user to interact with his/her tool. Guerra sought to create a broom that allowed this process to be simpler and more efficient.

The flexible design allows this sweeper to reach challenging corners and crevices. The Joseph Guerra Suna Broom also doubles as a dust-pan brush when tilted onto its side -- eliminating the need for two separate tools.
Trend Themes
1. Pivoting Broom Heads - Disruptive innovation opportunity: Develop broom heads that can pivot and rest on their side, reducing damage to bristles.
2. Flexible Sweepers - Disruptive innovation opportunity: Create sweepers with flexible designs that can reach challenging corners and crevices.
3. Dual-purpose Cleaning Tools - Disruptive innovation opportunity: Design cleaning tools that can serve multiple functions, eliminating the need for separate tools.
Industry Implications
1. Home Cleaning Products - Disruptive innovation opportunity: Explore new designs and materials for brooms and sweepers to improve efficiency and durability.
2. Household Tools - Disruptive innovation opportunity: Develop innovative and versatile cleaning tools that simplify the cleaning process for homeowners.
3. Design and Manufacturing - Disruptive innovation opportunity: Incorporate new technologies and materials in the production of cleaning tools to enhance functionality and user experience.
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